We believe in the power of oil.

We believe in the oilfield; the adventure, the thrill, the sacrifice and reward.

We believe in the guys busting their asses in one of the most rugged industries still alive.

We believe in supporting local Albertan suppliers.

We believe in the oil trash lifestyle. Big money, big trucks, big dreams.

Most of all, we believe this: fuck the liberals and keep makin' hole.

All clothing items are made to order, by hand, in Alberta.